The Individual Buyer or “Walk-in” Group We will focus on window display to attract passersby.Local Residents Pretty Little Cakes wants to establish a large regular customer base.Strategy and Implementation Summary Pretty Little Cakes will succeed by offering customers high quality cupcakes, with a quirky and fun approach.Tags: Creative Writing Worksheets High SchoolEssays On Racial Inequality In AmericaConservation Of Energy EssayIs America In Moral Decline EssayKahuna DissertationExample Of Related Literature In Research PaperCritical Thinking Books PdfEssay Writing On White ColourNarrative Essay PromptFinancial Management Assignment
Competition and Buying Patterns Competition in Somerset West is fairly low and does not provide the same quality and good service that Pretty Little Cakes does.
The local customers are looking for a high quality product in a relaxing atmosphere, where they can meet friends and refer family to.
Pretty Little Cakes bakery competes in the Food Services Industry.
In addition to competing with other specialized cakes bakeries, it competes with coffee shops and deli’s in the area.
Samantha has been the national buyer for the Wholesale Baking Company since 2004, and recently joined her sister at Pretty Little Cakes after investing in it.
Personnel Plan Once the bakery becomes established and the cash flow is steady, we would like to hire an assistant baker.We will focus on offer a personal customer service to enhance customer satisfaction, and will aim to supply the best products on offer at a competitive price.We believe that this is key to maintaining the local market share of this target market.These will include: Advertising and Promotion costs Kitchen equipment Interior decorating for the shop Ingredients for the products to be baked Kitchen utensils Custom made Crockery Insurance Bakery accessories, i.e. Products Pretty Little Cakes Bakery offers a wide variety of unusual flavoured cupcakes, including: Rainbow Cupcake, Gingerbread flavour, Banana Rum, Rose Petal, Raspberry Fudge and old time favourites like Red Velvet, Vanilla and Strawberry.The bakery will provide a fresh batch of cupcakes at all times during business hours and will also bake to order for orders larger than 12 cupcakes.Service Business Analysis The retail bakery industry in Cape Town has recently experienced rapid growth.Customers have become accustomed to the supply of unusual speciality cakes of a high standard, and Pretty Little Cakes will position itself to cater for this fastidious market.Sales Strategy Our strategy focuses on building a customer base by providing good customer experience and with extensive advertising in the neighbourhood.Sales Forecast Please insert a Sales forecast graph here, indicating the projected sales for 12 months.Bakers of quirky, fun cupcakes with unusual flavours, our favourite being Raspberry Fudge!Company Summary Pretty Little Cakes is a bakery that is located in Somerset West on a street front shop.