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By Dave Chaffey Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights.
Dave is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25 digital marketing experts.
Apple also holds B2B relationships with firms like Intel, Panasonic and semiconductor producer Micron Technology.
B2B transactions are also the backbone of the automobile industry.Business to business also called B to B or B2B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.Business to business refers to business that is conducted between companies, rather than between a company and individual consumers.Trade publications aid in this effort, offering businesses opportunities to advertise in print and online.A business’s presence at conferences and trade shows also builds awareness of the products and services it provides to other businesses.The internet provides a robust environment in which businesses can find out about products and services and lay the groundwork for future business-to-business transactions.Company websites allow interested parties to learn about a business's products and services and initiate contact.Business-to-business transactions and large corporate accounts are commonplace for firms in manufacturing.Samsung, for example, is one of Apple's largest suppliers in the production of the i Phone.Many vehicle components are manufactured independently, and auto manufacturers purchase these parts to assemble automobiles.Tires, batteries, electronics, hoses and door locks, for example, are usually manufactured by various companies and sold directly to automobile manufacturers. Companies specializing in property management, housekeeping, and industrial cleanup, for example, often sell these services exclusively to other businesses, rather than individual consumers.