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It should catch the reader's attention and entice them to explore the rest of the plan.An executive summary includes things like a mission statement, proposed concept, how you will execute on the plan, overview of potential costs, and the anticipated return on investment.Identify specific tactics you will rely on before and after the restaurant is operational.
Describe the existing conditions in the market sector that your restaurant will exist in, as well as in the specific location or area that you plan to open the restaurant.
This section should cover things like the growth of the local economy and industry, existing restaurants in the area, ongoing or upcoming infrastructure projects, nearby business and residential areas, and average foot and car traffic counts in the area.1.
This is also a great place to discuss your business’s core values.
In this section, begin to explain the high-level elements of the proposed business.
Investment Plan In this section, you explain the initial investment you’re hoping to receive and how you plan to spend the money in the first year.
This will usually include kitchen equipment, furniture, payroll, legal fees, marketing, and some working capital.2.
Target Market The restaurant industry is an extremely competitive landscape and finding your niche is crucial. You should have a strong idea of who your restaurant will attract and who you hope will become your repeat customers.
Describe the target market and how it compares to the restaurant industry as a whole in terms of diner demographics, characteristics, and behaviors.2.
Compare the existing market conditions to your intended target market.
Potential restaurant investors will look at this section of the business plan carefully to make sure that the market in the proposed location aligns with the ideal customer profile.3.