Business Plan Company Description Example

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What are the competitive advantages or disadvantages of your business?

Examples of your competitive advantages include the unique features or differences in the quality of products.

It is equally owned and managed by its two partners. Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of marketing with both Jansonne & Jansonne and Burper Foods. David Fields brings experience in the area of finance and administration, including a stint as chief financial officer with both Flaxfield Roasters and the national coffee store chain, Buzz Cups.

The company intends to hire two full-time pastry bakers and six part-time baristas to handle customer service and day to day operations.

The bakery provides freshly prepared bakery and pastry products at all times during business operations. JJB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market.

Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. This will establish a healthy, consistent revenue base to ensure stability of the business.It describes what business you are in, what your business will do, what are your goals for your business.This section includes the following: Mission Statement: All companies should have a brief mission statement explaining their reason for being and their guiding principles.The mission statement is usually 30 words or fewer.If you want to draft a mission statement, this is a good place to put it in the plan, followed by: Company Goals and Objectives: Goals are your long range plan – where you want your business to be.Explain how you arrived at your pricing, fees, or leasing structures for your products or services.Introduction Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington.Do you anticipate that this will be a growth industry? What strengths or advantages do you anticipate that your competition will have?How will your business take advantage of any changes or growth within the industry? What skills do you personally have (experience, strengths) that will affect the success of your company?The first three parts for writing a start-up business plan template are the executive summary, a general company description, and the products and services of the business.Executive Summary This section comes first in the finished business plan, but it’s the last section written.


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