Business Plan Strategies

Business Plan Strategies-1
Business planning terminology can be confusing because much of it is used very loosely, and can mean different things.Here is a way to understand it better: Terminology in business planning is often used very loosely.

Business planning terminology can be confusing because much of it is used very loosely, and can mean different things.Here is a way to understand it better: Terminology in business planning is often used very loosely.

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Some projects are very substantial and equate to an autonomous (independent) business activity, in which case a business plan is entirely appropriate.

Other projects are smaller, perhaps limited to internal change or development, and are less likely to require a conventional business plan, and are quite adequately planned and managed via project management methods.

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Marketing involves the strategic planning of a business (or other organizational provider) through to every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to the acquisition or development of new businesses.

Sales or selling is an activity within marketing, referring to the methods and processes of communicating and agreeing and completing the transaction (sale) with the customer.

Many people use the words 'sales' or 'selling' and 'marketing' to mean the same thing - basically selling products or services to customers, in the broadest sense.

In fact, marketing refers to much wider issues than sales and selling.

This increasingly applies to many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as 'business planning', even though such organizations may not be businesses in the way we normally imagine.

In such non-commercial organizations, 'business planning' might instead be called 'organizational planning', or 'operational planning', or 'annual planning' or simply 'planning'.

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