Child Care Centre Business Plan

Child Care Centre Business Plan-31
It’s not enough to just talk about how good you are and the lofty goals you consider important…you need to back up these claims with hard evidence…not just for a few days of the year when you do a promotion but consistently everyday because when it comes to marketing – every action counts EVERY SINGLE DAY.Identify your current competition You are running a business – doesn’t mean you aren’t passionate about what you do or the early learning service you provide but at the end of the day you need to pay the bills and you work damn hard to make that happen.Then there are the ongoing costs involved, ever changing regulations and expectations and often overwhelming paperwork to get completed before even thinking of business and marketing plans.

It’s not enough to just talk about how good you are and the lofty goals you consider important…you need to back up these claims with hard evidence…not just for a few days of the year when you do a promotion but consistently everyday because when it comes to marketing – every action counts EVERY SINGLE DAY.Identify your current competition You are running a business – doesn’t mean you aren’t passionate about what you do or the early learning service you provide but at the end of the day you need to pay the bills and you work damn hard to make that happen.Then there are the ongoing costs involved, ever changing regulations and expectations and often overwhelming paperwork to get completed before even thinking of business and marketing plans.

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Child Care Centre Business Plan

I do want to mention that yes you are going to need to invest a little time and money right now but the rewards will be many once you have your basic marketing system in place and know how to tweak it when necessary to bring in that consistent and healthy income from enrolments.Define and write down your service philosophy, goals and values.To attract the staff and families that best suit your service and are therefore likely to hang around and become your most positive supporter to others – you need to first define what is important to you, Now you have answered those questions write down HOW you are making sure your values and unique selling points are displayed or demonstrated every single day.Drop the ball and those vacancies and the possibility of negative word of mouth comments spreading and hurting your business begin to grow (I probably need to step away from the kids more to help me stop using those play analogies! Regular readers of my blog know that I love to simplify those tasks that educators often tell me are overwhelming so I’ve made a list of strategies (with a simple breakdown of how to best use each one) to help get you started.Not all will suit your service or personal style obviously but that is why you are going to create your own using my free guide and marketing template.This is a strategy that will help you stand out more effectively and also look more professional!Creating a brand helps to build your reputation as it will highlight those promises you have been making and the experiences of other customers…Work hard to develop a brand that encompasses your vision, goals and philosophy.When you want to be the first name every potential new enrolment mentions you need to have a recognisable ‘brand’.So never, ever feel guilty about thinking in terms of your service being a business.It can be a great business meeting all of the values you list as important and you are indeed an early childhood professional – but it is still a business.

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    The prospect of starting your own child care business is very exciting, but in order to properly execute on your dream, you’re going to need to put together a child care center business plan. Read on to learn more about how to make sure you are ready for business! So you’ve decided you’re going to…

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