You can now begin to explain how your product or service will be able to compete or address the problem, need, or want better than the alternatives that exist.
This is equally a problem if your hesitation comes from the fact that your product or service could solve multiple problems or address multiple needs and wants.
Bottom line, you must be able to concisely state what your business does and for whom.
For more than 100 years, Deluxe Corporation has sought to create the tools that help shape our economy.
Since 1915, Deluxe has recognized the vital role that small business plays in our communities, from job creation to business development.