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The process should not be getting in a room, around a round table or conference table and say well, “what do we all believe in,” because you kind of need to think about it. We need to ask a very specific question because if you ask the wrong question you’re not going to get back the right answer, which kind of goes without saying. The question is, what are the guiding principles that dictate how we treat each other and our customers. We didn’t use the word values, we used the word guiding principle. We asked about we treat each other as well as how we treat our customers.
Having a value statement and not doing anything with it but putting it one the website, is not useful. When you ask those questions, they get a little hard, they get a little touchy feely, but we’re asking for behavior and behavior is pretty personal right? Perhaps customer satisfaction is one of your values.
Your personal values should align with that of your team’s and your organization’s for you to feel like you belong there.
Sometimes your personal values align well with your organization’s; in some cases they don’t.
If you take a job with a company that values speed and doing the bare minimum to get the product out the door faster, you will get frustrated.
Your personal values and the company’s are not aligned — they’re in conflict.