Essential Elements Of A Good Business Plan

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The elements of a business plan generally depends on the purpose and users of the plan.

For example a plan for internal use may not need a management profile but outsiders e.g investors are very interested in the management team and the lenders want a clear financial analysis.

"Moments of Truth," happen every day with your customers.

Are you certain of what your employees are doing and saying in these moments? If you write a script and practice it, you will achieve more consistent results.

You need to explain the company’s operational structure; that is wholesale, retail, manufacturing or service.

Do not forget about the legal structure (sole proprietorship, partnership or company), and startup plan (if it is a new business idea).

More than just dollars, "Knowing Your Numbers," refers to the meaningful tracking and reviewing of the key financial and non-financial drivers of your business.

Non-financial data often includes sales and productivity tracking.

True success is achieved when a business is always marketing. Our coaching team is up-to-date on the latest marketing trends and can help you make sense out of a shifting business environment.

This is probably the most important and most overlooked aspect of running a successful business. Answer: hire people and teach them the systems that run the business.


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