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In this article, we’ll walk you through how to write an effective executive summary.
While writing your executive summary, read through your business plan and take the most vital information from each section.
Numbers, facts, and goals in your business plan should be congruent with your executive summary.
Your executive summary should highlight the best features of your business plan.
For example, if you’ve identified a primary advantage that your plan proposes you should be leveraging, your executive summary should include this advantage.
Your executive summary should be thorough, but it should not reveal everything.
Your audience should be encouraged by the summary to read the remainder of your report if they want the full story.
The executive summary of your 4-page, 10-page, or 30-page report is the version you would relate to the VP of your division while taking the elevator to the 30th floor or walking to the parking lot with him or her. For a report or an article, the executive summary might answer these questions: How can I possibly summarize a 30-page report in a 30-second summary? Findings and recommendations: The audit identified two areas that require improvement: (1) the level of documentation for inventory adjustments, cycle counts, and credit memos; and (2) the use of existing forms and reports that support business processes. You don't need to struggle over the executive summary at the beginning of the writing process. Background belongs in a background section or an introduction--not in the summary. Executive summaries should run from one paragraph to one page, covering only the essential findings, results, or recommendations. Repeating the executive summary almost verbatim in the conclusion.
The report contains two high-priority and three medium-priority recommendations. Even though it appears at the beginning of the document, the executive summary is normally written last, when you are certain about the contents of the document. If a report contains a conclusion, it should be a wrap-up that drives home the main points--not an executive summary that highlights them.
Once research is performed, there is work to be done in terms of packaging findings in a way that easily communicates the need for an altered strategy to leadership.
The most straightforward way to do this is to create a business plan that includes all of your research, findings, and suggestions.