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Moran explains some important distinctions between 12-week business planning and annual business planning. Unless you have a crystal ball, you have to make a lot of assumptions about what will happen through the year.Trying to determine the right actions to take several months into the future is very difficult, if not impossible.
Just think what we could accomplish if we applied those behaviors every month, every week, every day!
So if we toss out annual business planning and take a 12-week approach, how does that benefit us and how do we put that kind of plan together?
Here are some tips on creating an effective plan structure to get you started with a basic business plan. Make tasks specific and measurable: When creating a goal, it is important to be specific and make sure you quantify and qualify what success looks like.
Maybe ask yourself, how many appointments will I set each day with current and prospective clients to be successful? Be Positive: Being positive in any situation is crucial, as it helps you become more relaxed and not as stressed.
For example, instead of asking for referrals in every client interaction, which may be too much, set a goal to ask for a referral in at least three client meetings a week. Assign accountability: This may be the most important step of all.
This applies to people who are helping you with a certain project.Why do so many financial advisors not have a business plan in place for themselves?One of the main responses by financial advisors when asked why they don’t have a plan is simply that they don’t have time or they keep meaning to get to it and they don’t.One of the key concepts in this book is that the difficulty with annual plans is that we always think we have more time to achieve our goals.Because we think this way, we lack a sense of urgency and act accordingly.Instead of focusing on something you weren’t successful at, think of it the other way.Rather than focusing on how you don’t want to spend time doing assistant-level work, consider increasing an assistant’s responsibilities in a way that makes you more comfortable. Ensure a realistic stretch: Make sure the goals you set are achievable and not too far out.As a financial advisor, you’d probably have a difficult time helping them and determining which retirement offerings would be best suited for them, right?Not having goals and a plan is like going on a trip, but you don’t know where you’re going or what you need to do to get there. A new client walks into your office to ask for some guidance on his or her finances and some potential investment decisions.As you start talking with the client, you hear that the client doesn’t really want to talk about setting retirement goals or identifying what he/she will need to focus on in order to achieve them down the road, but just wants to address the immediate concern right now.