The report contains a SWOT analysis that will highlight the need for a switch in pricing strategy from the current Value Based pricing to Price leadership.FSI is the only manufacturer of the HERO line product having only one competitor (Guardian) which currently holds a market share of 42%. FSI will remain the leader of digital breathing apparatus systems. The National Institute of Occupational Safety and Health will not change legislation regarding safety in the near future. Guardian may increase pricing as well due to FSI’s price increase. The state of limited competition will be retained for the following year. Proven reliability and results may capture further market share despite price increase.Of course, it’s difficult to distinguish one type from another in the very beginning, but we’ll help you with some of them and even narrow several topics for you.
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