Google In China Case Study Answers

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It will take more than a government nod for Google to succeed, however.

That’s not only because of the political tensions raised by President Trump’s tariffs on Chinese goods, which analysts say make Google’s expansion unlikely.

“I spend 90 percent of my time in We Chat, and my wife spends 98 percent,” Lee says.

“If you want to do a search, Sogou is right there.” Sogou also indexes some We Chat content, giving it a powerful lens into what Chinese internet users are doing.

In China, Google would start with a mostly blank slate compared with local rivals such as the dominant Baidu, which serves about 60 percent of all searches, says Feng.

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