Harley Davidson Case Study Strategic Management

Harley Davidson Case Study Strategic Management-42
Business Strategy Case Studies Case Studies Collection Business Strategy Short Case Studies View Detailed Pricing Info How To Order This Case Business Case Studies Area Specific Case Studies Industry Wise Case Studies Company Wise Case Studies This case study was compiled from published sources, and is intended to be used as a basis for class discussion.It is not intended to illustrate either effective or ineffective handling of a management situation. This case study is about the competitive strategy of US-based iconic motorcycle maker Harley-Davidson Inc. Harley was the world's leading designer and manufacturer of heavyweight motorcycles with over a 50% market share.

Business Strategy Case Studies Case Studies Collection Business Strategy Short Case Studies View Detailed Pricing Info How To Order This Case Business Case Studies Area Specific Case Studies Industry Wise Case Studies Company Wise Case Studies This case study was compiled from published sources, and is intended to be used as a basis for class discussion.It is not intended to illustrate either effective or ineffective handling of a management situation. This case study is about the competitive strategy of US-based iconic motorcycle maker Harley-Davidson Inc. Harley was the world's leading designer and manufacturer of heavyweight motorcycles with over a 50% market share.

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However, this segment is now aging, and the iconic manufacturer is struggling to replace its core customer base. This is primarily as the millennials are typically more price-conscious, especially after the recession, and are looking to hold off on making discretionary expenditures, which includes the luxury heavyweight motorcycles. has a significant bearing on the overall results of the motorcycle maker. Harley’s retail sales declined 1.6% year-over-year in 2016, despite a 2.3% growth in international sales, due to a 3.9% decline in U. This process, however, could be long and drawn out.

Customer spending also took a hit due to the growing uncertainty regarding the political scenario in the country. ambitions are of prime importance to the company is because shipments to the domestic market alone constitute approximately two-thirds the net shipments. As can be seen from the chart, total shipments for Harley have a strong correlation with the U. The company expects global shipments this year to be flat to down compared to 2016 levels, as it looks to clear out inventory before the new model year bikes can be sold.

From 1917-1918, the company supplied 20,000 motorcycles for the military during World War I, and during this time major design advancements of motorcycles were made with Harley-Davidson as the leader.

By the end of the Great Depression, only Harley-Davidson and Indian (Hendee Manufacturing) were the sole U. motorcycle manufactures that survived through Sponsorship of Harley Owners Group (HOG) and Buell Riders Adventure Group (BRAG) organizations 0.05 4 0.20 Internal Weaknesses 1. Higher prices than competitors in the heavyweight segment 0.05 2 0.10 3.

The iconic heavyweight motorcycle manufacturer Harley-Davidson invokes almost a sense of nostalgia among Americans, who’ve seen the brand survive the Great Depression, as one of only two motorcycle makers to do so, and also recuperate well following the recession, when motorcycle shipments less than halved in 2010 from the peaks seen in 2006.

The noisy guzzling Harley bikes were highly popular with the Baby Boomer generation, which formed its biggest customer base. heavyweight motorcycle market hasn’t filled up to the peak levels of 2005-2006, and it might not in the near future as well. Harley has looked to overturn the trend of declining volume sales in the U. through certain measures: The heavyweight motorcycle market hasn’t refilled to prior levels and Harley is out to change that, with its aim to reach more and more potential customers.Explore strategies that the company might adopt in the future to enhance profitability and productivity.Strategic direction; Competitive strategy; Focus strategy; Focused differentiation; Business strategy; 'Delivering Results through Focus'; Global recession; Changing demographics; Circle-based organization structure; Strategic thinking, Four strategic pillars; Restructuring manufacturing; divestment; Lean operating structure; Continuous improvement; Product development; Business operations; Customer led marketing approach; Heavyweight motorcycle industry; Harley-Davidson Introduction - Next Page Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies. The case discusses the objectives of this focus strategy and how it improved productivity and profitability through continuous improvement in manufacturing, product development, and business operations.As part of the strategy, Harley transformed its operations to become more flexible and customer led.Other Case Studies:- Multimedia Case Studies, Cases in Other Languages. We use cookies to make interactions with our website easy and meaningful, to better understand the use of our services, and to tailor advertising.Increased demand in European and Asian markets 0.10 4 0.40 2.Increase motorcycle sales to female buyers 0.10 2 0.20 3.Harley and the Davidson brothers, William D., Arthur and Walter, handcrafted their first three motorcycles.In 1909, Harley-Davidson introduced the first V-Twin engine, which is still the company standard to this day.

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