Healthy Restaurant Business Plan

Healthy Restaurant Business Plan-68
Over the next few weeks, we’ll be excerpting some of our favorite (and most valuable) content from the guide.Today, it’s all about how to build a business plan that makes investors pay attention.

Over the next few weeks, we’ll be excerpting some of our favorite (and most valuable) content from the guide.Today, it’s all about how to build a business plan that makes investors pay attention.

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This will give investors a clear understanding of your targeted price point, provide the first building block to figuring out average check estimations needed to create financial projections, and show investors that you’ve done the homework needed to be confident that you’ll be able to sell these items at these prices and operate within your budget.

This section is most relevant for fine-dining concepts, concepts that have a unique service style, or if you have particularly strong feelings about what role service will play in your restaurant.

No matter how much thought you’ve put into your concept or how many trusted colleagues have assured you of its greatness, you absolutely must write a business plan.

It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question: “Why does the world need this restaurant?

According to "Consumer Reports," 38 percent of respondents to a 2010 survey claimed their diet was "very" or "extremely" healthy.

To flesh out this basic list of the kinds of people who will gravitate toward a healthy restaurant, brainstorm additional target audiences based upon the restaurant location and type of cuisine.

Energize the marketing materials for a healthy restaurant by using imagery of people being active -- from walking, birding and hiking to running, mountain biking and rock climbing.

Many active people lead a generally healthy lifestyle, including a healthy diet.

People on special diets, including vegan diets, gluten-free diets, "allergy-free" diets and low-carb diets, often have trouble eating in restaurants because so many restaurants serve food brimming with butter, oil and carbohydrates.

A healthy restaurant with tasty, clearly labeled options for people with restricted diets will have wide appeal to this typically underserved market.

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