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Entrepreneurs that project capturing 20 percent market share in the first two years probably have unrealistic expectations.
Most entrepreneurs vastly overstate their company's potential, starting with the market size and market share.
Financial figures should be based on historical data if available, or very conservative projections if the company is not yet profitable.
Lenders need to ensure that the business has sound financial planning and a stable income.
Entrepreneurs may find that writing the business plan allows them to view the venture more objectively.
Look for experience, integrity and passion in the executive team.
Bios and brief highlights of each executive's strengths and expertise should accompany standard business information such as headquarters and corporate structure.
Look for detailed breakdowns and analyses of each of it competitors, and of how the company is different and better than the competition in a particular niche.
This section should include the regulatory environment and mention any costs or necessary delays associated with regulations.
The company should have experienced advisers, either formally or informally.
It is paramount that the principals involved in the business convey their passion and drive toward success with this project.