In this guide, I’ll outline everything you need to do to write a case study that prospective customers will actually want to read.We’ll cover the structure and content of a typical case study, as well as common pitfalls to avoid and things to think about before you sit down to put proverbial pen to paper.Tags: Hospitality Business Plan TemplateMaster Of Architecture ThesisPre Written Cover LettersResearch Paper Presentation TemplateEssay About Learning To Read And WriteCrna Admissions EssayAmerican Government Research Paper TopicsAnti-War EssaysFeasible Business PlanInternational Exchange Application Essay
Using our dog rehabilitation example from earlier, we knew that the possible similarities between training difficult dogs and using Ad Words as a newcomer to paid search was interesting.
We also knew, however, that despite the compelling angle we chose to explore, the client in question had experienced many of the problems common to our core target market of small businesses with modest monthly Ad Words spend.
They should be able to relate to the problems of your featured customer, and see themselves achieving their own goals by using your product or service. Although case studies can be used to accompany new product launches, they are not merely vehicles to talk about new products. They can be used to advertise new products or features, but it’s not about in the most literal sense.
They get preoccupied with things like brand voice or messaging matrices and forget to leverage the narrative form that makes stories so compelling.
The more compelling your angle, the better the story.
The better the story, the more engaging your case study will be.To write a great case study that helps close deals, follow these seven tips. Check out my tips on how to write a compelling introduction.) I’ve been working in content for many years now, and I’ve read hundreds – if not thousands – of marketing case studies.To date, there is exactly ONE case study I still remember and think of as the “ideal” example of a great case study.They’re designed for audiences that are already strongly considering becoming your customers, which is a smaller but more qualified group of people than your general audience. Don’t be disheartened if a case study blog post doesn’t perform as strongly as your best content.Word Stream publishes case studies regularly, but they never receive as much traffic as our most popular blog posts, and that’s okay.Yes, we want to create a useful, helpful resource for prospective customers, but let’s be real – nobody’s winning a Pulitzer for a case study, and it won’t be going viral on social media, no matter how well-written it is.Case studies are little more than tools to be used by either self-motivated prospects researching your company, or by sales professionals as tools to help convince prospects to convert – nothing more.The case study has long been a staple of marketing departments everywhere.However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable.We introduce the protagonist of our story – the client – as well as the problems they are trying to solve. Although I never use strict rules when writing case studies, this section usually runs between 200 and 300 words in length; just enough to introduce the hero of our story and tease the problems they face, but not too much that it would dissuade more casual readers.In Act II, we introduce the solution, namely our software.