Journalistic prose is explicit and precise and tries not to rely on jargon.
As a rule, journalists will not use a long word when a short one will do.
Among the larger and more respected newspapers, fairness and balance is a major factor in presenting information.
Commentary is usually confined to a separate section, though each paper may have a different overall slant.
The specific choices made by a news outlet's editor or editorial board are often collected in a style guide; common style guides include the AP Stylebook and the US News Style Book.
The main goals of news writing can be summarized by the ABCs of journalism: accuracy, brevity, and clarity.Definitions of professionalism differ among news agencies; their reputations, according to both professional standards and reader expectations, are often tied to the appearance of objectivity.In its most ideal form, news writing strives to be intelligible to the majority of readers, engaging, and succinct.News stories also contain at least one of the following important characteristics relative to the intended audience: proximity, prominence, timeliness, human interest, oddity, or consequence.The related term journalese is sometimes used, usually pejoratively, Newspapers generally adhere to an expository writing style.The person who can communicate has the advantage professionally.Every industry has a need for communications in public relations, education, sales, promotions, even business development.They use subject-verb-object construction and vivid, active prose (see Grammar).They offer anecdotes, examples and metaphors, and they rarely depend on generalizations or abstract ideas.Editorial policies dictate the use of adjectives, euphemisms, and idioms.Newspapers with an international audience, for example, tend to use a more formal style of writing.