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It is therefore incumbent upon the news stations to reveal the source of these news segments, and/or seek other points of view with which to balance the point of view articulated in these segments.
Making headlines of late in the United States is the so-called ‘right-to-life’ case of Terri Schialvo, a brain-dead woman who has been on life support since an accident in 1990 that left her in a coma.
The term is generally (though not exclusively) employed by conservatives who are frustrated by their perception that the news media is relentlessly liberal and unfair in its coverage of news events.
A simple Google search of the phrase media bias in fact turns up an overwhelmingly disproportionate number of conservative or rightward leaning sites raging against liberal bias in the news.
Take, for example, the books definition of the Bias against Losers.
In the 2000 election networks early on described the two candidates, but did so unequally, calling Gore wooden and boring in personality, and having a lack of traction in gaining voters.
They do this to gain viewers, as the highest number of people watching means more money for the company via advertisements, and other sources of revenue.
This is not saying that a network will pick a particular candidate or issue, and spin it in a completely one sided bias, and far from it.
Within this fact lies the most obvious bias of media bias. Producers for major news companies realize what sells, and that is what they show us.
There is always an eye grabbing spin on everything.