John's participation on the North Carolina Council for Entrepreneurial Development, plus his experience providing consulting services to small businesses, catalyzed the formation of the Cambridge Strategy Group. Kuczaj, Managing Director: Todd has worked in Internet consulting, Web design/development, financial services, and media publications for a variety of companies, including a Big Five consulting firm, Integrated Information Systems Inc., Sun America Securities Inc., and the Foothills Sentinel.Todd currently functions as an experienced analyst for a Big Five consulting firm, working with Fortune 100 and Fortune e-50 firms to solve their business and technology issues. Cordell, Managing Director: Ben has worked in business development, account management, systems engineering, marketing, and product development positions at Life Serv and ONE Co. Ben currently functions as a corporate strategy specialist at Life Serv, discovering and developing merger, acquisition and strategic partnership opportunities.Tags: Topics In Research PaperEssay BodyBibliography Of Research PaperCase Control Study Vs Cohort Study PptOpinion Essay Lesson Plans EslType Of Argumentative EssayBusiness Plan For Pig FarmingWrite 5 Paragraph Essay Video
A small business marketing plan can be as robust or as lean as you want.
At the minimum, it should include a description of who your customers are, how they get information and where you can reach them.
Is using your product or service related to social status, everyday living, convenience or something else?
You should know and understand why a customer would choose you over a competitor. Identify Your Target Customers Target customers are different than your target market, and you should really know both.
Setting up your business for success is a tall task.
There are many different steps that cover a range of issues, including accounting practices, hiring, purchasing equipment and advertising, just to name a few.
If done correctly, your marketing plan is so much more than a budget and strategies.
It can serve as your guide to identifying and reaching your customers and staying engaged with them.
TARGET MARKETThe Cambridge Strategy Group (CSG), L. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.
The Cambridge Strategy Group takes advantage of the small business owners' need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of "small business consulting."MANAGEMENTThe CSG management team brings a broad range of industry experience and training from both energetic small firms and experienced industry leaders. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated.