Presenting A Business Plan

After an hour or so people start to get tired and the result may be that the presentation ends off at a lower point than it could have, if it had ended sooner.Given this time constraint, the entrepreneur must fully address the most important issues, give the audience members a complete picture of the proposed venture, with which to make a decision and keep their undivided attention throughout.

Prepare a list of the most important points of the business plan.

Explain what the business concept is and the reasons why it is going to be successful.

For example, make a connection between market potential and a trend in the marketing environment.

Or point out that survey results show that a certain percentage of respondents said they would purchase in the very near future, if the product or service was currently available.

Here are some things to consider when preparing to present a business plan.

As an introduction, the entrepreneur's own qualifications, education, work experience, and background should be offered at the beginning of the presentation.Avoid heavy reliance on notes, so that a relatively continuous amount of eye contact with the audience, can be made.Try not to speak as if reading aloud from a book, instead convey enthusiasm through the use of inflection, or the changing of the pitch and tempo of one's voice and speech.Presenting a Winning Business Plan: The key to a successful presentation is preparation and practice.Nervousness beforehand is a common reaction, but will not prevent an entrepreneur from putting on an effective presentation.The most common reason for loan applications being rejected is due to the entrepreneur's inability to instill confidence in the money lender.Often a poorly written business plan will make a venture appear very risky, even if it has great market potential.If it is going to be used in this manner, the entrepreneur may want or need to present only certain sections of the business plan.Such a presentation would probably be limited to the sections of the plan that really highlight the organization's strengths.The numbers themselves seem to lack significance because they do not give the audience a point of reference from which to make an interpretation or judgment.If the business plan is being presented to a group, visual aids such as overheads are an effective means of keeping the audience's attention.


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