Any combination of these explicit goals is fair game and can help you better understand which networks to tackle, too.When in doubt, keep your social media strategy simple rather than muddling it with too many objectives that’ll ultimately distract you.
Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark.
All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real.
What strategies are they using to drive engagement or sales?
Such analysis can help you better understand how to position your own brand both on social media and off.
Making assumptions is a dangerous game for marketers.
And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore.
For example, shooting for a million new Instagram followers in 2019 isn’t going to happen.
By tackling smaller, realistic goals, you can scale your social efforts in a way that’s both reasonable and affordable.
Here’s a quick snapshot of data points from 2018 that are worth noting for today’s social networks: See how that works?
And although the demographics data above gives you insight into each channel, what about your own customers?