Start Up Bar Business Plan

Foosball Hall will meet the unmet demand in Madison, Wisconsin with a bar offering beer, food, beverages and plenty of foosball tables for casual play as well as tournaments.Keys to Success Foosball Hall has identified three keys that will be critical for their success.

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Management Foosball Hall will be lead by Stan Spinner.

Stan received his undergraduate degree in Philosophy from University of Wisconsin-Stevens Point. This was Stan’s first experience in a retail establishment and provided him with invaluable experience in tavern operations, as well as insight into customer habits and preferences.

Foosball Hall will not assume that this business model is static, rather, they believe that in order to improve it must be dynamic.

Target Market Customers Foosball Hall has identified two population target segments.

Click here to view this full business plan Foosball Hall is a new gaming hall and bar serving the Madison, Wisconsin community.

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Foosball or table soccer is an exciting table game originating from 1920’s Germany.They appreciate the opportunity to play a fun game while they consume beverages (alcoholic or not) and socialize with friends or strangers.This group is growing at the annual rate of 8% with 54,889 potential customers.The first segment is casual players of table games.This segment enjoys playing table games such as foosball or pool in a bar setting.The second segment of the population that will be targeted is competitive players.These people appreciate foosball for the same reasons as the casual players, however, this group is also quite competitive.Having this goal in his head while taking the course work proved to be quite valuable as it became a lens through which Stan studied all the new material.Foosball Hall is a start-up gaming (foosball) bar primarily serving the students of Madison.The financial controls will help minimize this risk.The second key is the behavior of all employees toward customers – that each customer is treated as if they were the most important customer of Foosball Hall.


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