The Australian Wine Industry Essay

The enthusiasm Australian’s share for European travel has also undeniably impacted the industry as their palates become more curious and adventurous.

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This is where Italian grape varieties planted in the right place and in the right hands can succeed.

Responding to this evolving market is key, especially with constant improvements in the scale of Italian grape varieties and clones available for planting.

The Australian wine industry is undeniably young in comparison to its European counterpart.

Australia had the enviable opportunity to experiment and explore the potential of its best vine-growing areas when presented with a blank canvas and lack of red tape.

The importance of food-friendly wines cannot be underestimated.

Italian food maintains its strong presence and relationship with Australian consumers and it is only a matter of time before their wine styles build the same level of recognition and credibility.

A new platform of appreciation and sophistication is blossoming for more savoury varieties such as pinot grigio, sangiovese, glera, nebbiolo, and the up-and-coming vermentino and nero d’Avola.

One hopes this alternative vine movement will be the turning point for the Australian wine industry.

Glera (formerly prosecco) is a high yielding variety and another Italian white grape that is rapidly filling a market once dominated by local brands such as “Yellow” sparkling.

Brown Brothers Prosecco is experiencing exponential growth and is a welcome addition as an alternative to standard pinot noir and chardonnay sparkling wines.


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